Nestled near pristine lakes and the mighty Roanoke River, Historic Roanoke Rapids blends the beauty of the ages with small town traditions while showcasing new and innovative approaches to commerce.

As the vibrant economic hub of Roanoke Valley, this is the place to live, work, and play. Improving economic management, strengthening public participation and making downtown a fun place to visit are as critical to Main Street's future as recruiting new businesses, rehabilitating buildings and expanding parking.

The Main Street Program is administered through the North Carolina Department of Commerce. The NC Department of Commerce's Four-Point Approach to the Main Street Program offers a comprehensive commercial district revitalization strategy that has been widely successful in towns and cities nationwide. The following four elements create a well-balanced program:

Organization, Promotion, Design Economic Restructuring